There are many things that can be said about this topic. Unfortunately, many consider only the really cheap SEO services as they do not understand that there is a need to pay more for services that bring in a higher quality. At the end of the day, everything revolves around understanding time and value. The truth is that the really good SEO services are always going to cost more because the quality of what is offered by the company is always going to be higher than what an individual freelancer can offer.
The professionals have access to so many tools that they use in order to properly optimize campaigns for their clients. They cost money. At the same time, they have a company to run. This automatically involves taxes. It is vital that you take the necessary time to compare the quality that you receive based on the money you are about to spend. You want the highest quality since this basically guarantees that you would receive high quality services.
It is completely normal to pay more for something of a higher quality. This is also true when referring to SEO services. While most individuals do not understand this and they go for the really cheap prices, you can get ahead of your competition by working with those firms that would cost more and that would offer so much more for what you pay.